Tag: Advertising

What Type of Website Fits Your Needs?

What Kind of Website Do You Need?

Find Out Which Type of Website You Need to Succeed

Just as there are many types of apples, there are also many types of websites. Websites have evolved since their first launch in 1991 as many different technologies, based on people’s changing needs, came about with time. Now, there are many different types of websites that help both individuals and businesses thrive in specific ways. Discover the different types of websites below and find out which one is best for you and your needs.

Personal

Personal websites can range in different capacities but often end up being a hub for a portfolio or as a way to share personal information. Whether the person’s website gives details for the time and place of an upcoming event or hosts a resume for someone looking for employment, personal websites are usually created for a single event or purpose. Because personal websites are built for a single event, they are usually not optimized for search in any way, and they really don’t need to be. A personal website can be spotted by its URL as it usually involves a personal name or event such as ashleyandchriswedding.com.

BlogPerson adding a blog to their blog type of website

A blog website is created for the sole purpose of housing a blog. The website managers regularly add content to this type of website in a blog format as a way to distribute information to their audience, usually on a set schedule. A blog website usually has easily shareable content and social media buttons for users as a way to connect with a target audience. Blog websites usually build organic SEO over time due to the nature of the content.

Business

A business website is a tool that companies use to further their marketing efforts and generate sale leads. The goal of a business website is to be an extension of a company and provide information that sells services or products in a way that gets a user to take action. Business websites are branded toward the company and incorporate organic SEO and paid search tactics to get found online. Most companies have business websites as they are essential in generating sales in today’s online world.

Fundraising

This type of website is used for charity work or fundraising. Fundraising websites have certain aspects built in such as ways to donate or specific company information for tax credit purposes. Fundraising websites are normally geared toward a specific cause or organization and provide a lot of detailed information. Often times, they are not optimized for search or are only optimized specifically for the name of the charity or fundraiser. These types of websites are popular for non-profit organizations.

E-commerceMobile E-commerce website on phone

E-commerce websites are popular for companies that want to sell their products globally or nationwide. This type of website has the most functionality built in as it must contain products, information, sorting capabilities, payment processing systems, shipment processes, and more. E-commerce websites are robust in SEO and typically compete heavily on specific words in an attempt to reach their audience.

No matter what kind of website you need, the experts at Arden Logic can help build you a functional and well-designed website. From business websites to blogging websites and even blog creation, we can help you get the perfect website for your needs.

5 Advertising Pieces A Small Company Needs

5 Advertising Pieces a small company needs

Affordable Advertising for Your Small Business

 

Many forms of marketing can be pricey such as commercials, billboards, and radio spots. Without a big budget on hand, many small businesses need to be savvy when it comes to advertising their company. There are several ways small businesses can advertise their business, however, without breaking the bank. When it comes to letting your customers know you exist without a big advertising budget, consider these five affordable advertising methods.

 

  1. Branded Signage

Visibility is essential in letting your customers know about your business and what you offer. While it may seem obvious, simply getting your company’s name in front of your customers is a good way to bring them in through your front door. Door signs, banners, flyers, and other forms of signage are much more cost-effective forms of advertising than billboards and offer the same type of advertising.

 

Mark your building with a sign with your company name. Establish a banner with your company’s services at your local fair or convention. Hand out flyers at a local networking night or around town. You can easily spread the word about your business without investing thousands to do so with some branded signage.

 

  1. Business cards

Business cards are another item you can hand to people as a leave behind so that they can reference it at a later time. These small and compact reminders of your company’s existence can be powerful as they give your customer all the important information about your business. The company name, your name, and the contact information of the business is all displayed neatly and accessibly on a card that will fit perfectly in a pocket, wallet, or purse.

 

Business cards are a cheap way to network with people you have conversations with and remind them about your business even when you aren’t talking to them.

 

  1. Websites are affordable advertising for small businesses Website

If you want advertising that works for you 24/7, is easy to maintain and is packed with information about your company, then look no further than a website. Websites are perfect advertising options for small businesses and are essential for any company that wants to look professional, credible, and real.

 

With affordable options from advertising companies such as Arden Logic, websites are the perfect advertising tool to constantly feed your customers the information about your business they are actively looking for online.

 

  1. Reviews and Recommendations

Your customers can be your biggest advocates and your own personal salespeople when given the opportunity. As many customers look for reviews on company products and services before purchasing, getting your customers to review you online is one of the easiest and most affordable ways to bring in more customers. Those who are on the fence about your company or who didn’t even know you existed previously can be swayed after reading several positive reviews about others’ experiences with your business.

 

You can ask each customer in person to review you online, and for extra help in gaining reviews and managing them, you can look into a review management system such as Kydos. Kydos makes it a lot easier to gain reviews by connecting with your customers at key times in the buying process.

 

  1. Digital PromotionDigital Advertising like social media is affordable advertising

Another affordable option for advertising is digital promotion through social media and AdWords PPC campaigns. Social media and PPC campaigns allow you to target an audience that is most likely to support your business. Best of all, with social media and AdWords, you can control your budget and how much you want to spend on advertising. Whether you want to boost a post for $10 on Facebook or you want to target your audience on Google for several hundred, you can control your advertising cost.

 

Advertising as a small business doesn’t have to break the bank when you use advertising methods that are meant for people on a budget. For affordable advertising such as the above options and more, contact Arden Logic. As an advertising business that works exclusively for small businesses, we are experts in growing your company on a budget.