Getting Found on Google
Search engine marketing is one of the most valuable strategies a company can use to gain a positive reputation as a business. By taking advantage of search engine marketing, a company has more opportunities to sell their products or services to potential customers.
When search engine marketing is done correctly, more people see your website because your site is optimized for what people are searching for. For example, if someone searched, “pizza delivery New York City,” the search engine results page would show paid search ads at the top and bottom of the page and organic results in the middle.
Getting started on optimizing your website for search results is a confusing process. At Arden Logic, we want you to understand exactly what you are paying for and what we do to maximize your business’s potential.
Organic and Paid Search Engine Marketing
Search engine marketing has two parts: search engine optimization and paid search.
SEO stands for Search Engine Optimization. SEO is the organic page results that pop up from the popularity of a site and keyword analysis.
Search engines use keywords and algorithms to determine which sites will appear on the first page of the search results. With millions of sites on the web, becoming a top-ranking website requires strategy and patience. Being number one is seven times more valuable than being number three in search results.
Organic searches are the search results in the middle of the page. They are the results that show up on the results page below the paid ads. They appear based on the quality of the site and content. Organic search results require SEO to earn top rankings on result pages.
Beware of marketers who try “black hat” methods for your website. Never trust someone who suggests shortcuts and shady practices to gain popularity for your site. It will cause your site more harm than good in the end.
How does Paid Advertising Work?
Paid advertising gets your website on the top of the result page by paying for it. They are not annoying popup ads or anything like that. A paid ad for search marketing is simply placing your site at the very top of the search engine results page.
Google AdWords is the most popular method of pay per click or PPC. Pay per click allows you to instantly rank for certain words or phrases by paying the publisher to display your website within certain search spots. With more control and data, PPC ensures your marketing campaign is effective. It can also help you see which ad words are working for your company and which aren’t. It is an effective tool if used correctly.
SEO takes time to organically root your site from the ground up. Paid advertising gets you site traffic almost immediately, but you have to pay for each time someone clicks on your website.
Let the Arden team help you get your business’ search engine marketing headed in the right direction. With years of experience in ranking companies in paid and organic search results, we’ll work for you to ensure you are properly optimized to show up on Google. We do not believe in having our customers pay more than they should to make their business rank higher the SERP. We find a strategy that works right for your business. It is better to get it done right the first time than to spend more time and money trying to fix mistakes.